Fundació ACE and the jewellery firm Majoral, launch today the Instant charity bracelet, a jewel of Mediterranean inspiration. The benefits will be donated to the Foundation’s Research Unit.
The initiative is part of a collaboration agreement signed by the two entities to promote Alzheimer's research and promote awareness and involvement of society in the fight against dementia.
Majoral, which joins the Foundation's campaign Give Memory, has created an exclusive bracelet, within the Jungle collection, inspired by natural forms and reminiscent of the Formentera Island.
Forged in silver and crafted in a traditional way, the piece has the logo of Fundació ACE and Majoral and a small spiral closure. The price of the bracelet is 35 euros and the profits will be entirely for the study and research of Alzheimer's disease.