The foundation:

Fundació ACE launches the campaign 'Give Memory' to celebrate World Alzheimer's Day


  • The Foundation has released a new awareness-raising video, starring Cristina Brondo, and the collaboration of TRAM
  • On September 21st the Foundation will also carry out a photocall event in the shopping center L'Illa Diagonal with the support of Instax by Fujifilm

Fundació ACE has released today the campaign 'Give memory' 2018 to commemorate the World Alzheimer's Day, celebrated on September 21st. As every year, a video, aiming at raising awareness on Alzheimer's disease and raise funds for research, has been launched through social networks.

This year, the Foundation has created an emotional video, starring actress and presenter Cristina Brondo, with the support and collaboration of TRAM (Tram of the Metropolitan Region of Barcelona).

'Give Memory' is the fundraising campaign of Fundació ACE to support research and diagnosis of Alzheimer’s disease. In 2017, the campaign was awarded with Cactus prize for the best social marketing campaign.


Solidarity action in L'Illa Diagonal

Among the different dissemination actions organized by Fundació ACE related to the World Alzheimer's Day, it is remarkable the solidarity action that will take place on September 21st at L'Illa Diagonal.

The event, which has the collaboration of L'Illa Diagonal and Instax by Fujifilm, will be a symbolic action where everyone willing to participate will have the chance to take a snapshot and write a personal memory or a message about Alzheimer's. At the end of the day, all the pictures and messages gathered will be displayed in a large wall. With this action, Fundació ACE wants to highlight the value of memories and memory and raise awareness to fight against the disease. There is only one way to end with Alzheimer's. Support research through the following link.



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