Give memory awarded as best social marketing campaign
Fundació ACE's Give memory Campaign has been awarded as the best social marketing initiative by the jury of the III Cactus Awards organized by the Marketing and Sales Club of Girona and Digitales Girona associations. In this Third Edition, the Cactus Awards have consolidated in the communication, marketing and digital world with more than 100 applications received and the attendance of more than 500 people in the delivery gala at the Municipal Theater of Girona.
The Give memory campaign is an initiative to raise awareness of Alzheimer's disease and to raise funds for research into the disease, which the Fundació ACE and undata communication presented during the first edition of The Night of Alzheimer's, held at Peralada Castle in August Of last year and launched on September 21, coinciding with World Alzheimer's Day. Since then, the campaign has managed to raise more than 70,000 euros thanks to the different actions promoted by the Foundation and the awareness materials that, under the motto Give Memory, invites citizens and companies to make donations for research.
This year, the second edition of The Night of Alzheimer's will be celebrated next July 28, in the framework of the Castell de Peralada Festival, coinciding with the performance of the ballet La bella and the beast. The collection of the gala solidarity will go entirely to the investigation. Among the actions of Give Memory are the videos of the campaign, which are released on World Alzheimer's Day and spread through social networks, and in which it is always referred, with an emotional story, to sick people who lose Memory, but which, on the other hand, maintain the original feelings and the basic emotions.
Starting from this permanence of the emotions, the campaign advocates the reeducation and a suitable cognitive stimulation so that the person can continue learning. For this reason, the campaign invites citizens, companies and institutions to collaborate in the search for the disease and, thus, symbolically give away the people who need it.
Another symbolic element of the campaign is a USB stick with the logo of the Foundation that companies or institutions that want to support can acquire and give away memory by delivering this element to those they consider (customers, workers, suppliers, ...), establishing an authentic network of complicities with the same goal, which is to overcome Alzheimer's.